{"product_id":"karunkuruvai-red-rice-1kg","title":"Karunkuruvai Red Rice 1Kg","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExperience the depth of tradition with Karunkuruvai Red Rice, a unique heritage grain known for its deep reddish-black hue, bold character, and rich, earthy taste. Cultivated using traditional methods, this rice variety reflects the essence of time-honored agriculture and authentic South Indian food culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy choose Karunkuruvai Red Rice?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRich, earthy flavor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: A slightly robust taste that enhances everyday meals.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHeritage variety\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Grown and preserved by generations of farmers, supporting traditional agriculture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNaturally unpolished\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Retains its outer bran layer for a more wholesome texture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVersatile use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Suitable for regular meals, traditional recipes, and modern dishes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCooking Tips\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSoak for 1–2 hours before cooking to soften the grains. Use a higher water ratio and allow extra cooking time compared to white rice for best texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eA traditional choice for modern kitchens\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eKarunkuruvai Red Rice pairs beautifully with a variety of curries, gravies, and simple home-style dishes, bringing authenticity and character to every meal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChoose a grain that connects you to tradition, flavor, and mindful sourcing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hayy Foods","offers":[{"title":"Default Title","offer_id":43648367231054,"sku":null,"price":249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/1447\/7134\/files\/WhatsAppImage2026-04-13at11.02.39.jpg?v=1776534998","url":"https:\/\/hayyfoods.in\/products\/karunkuruvai-red-rice-1kg","provider":"Hayy Foods","version":"1.0","type":"link"}